Palm Advertising — Your neighbors are looking for you

Print marketing experts

We've spent years obsessing about how this works, so you don't have to.

Direct mail is the most effective marketing channel by ROI for the third year running — and it isn't close. We've spent years studying which neighborhoods convert, which offers move the needle, and which categories pull the most response. We bring that data to every card we send.

161%

Average ROI

Direct mail to house lists outperforms every other paid marketing channel. Email comes in second at 44%.

ANA/DMA Response Rate Report 2024

37×

More responses than email

Direct mail averages a 4.4% response rate. Email averages 0.12%. The gap has widened every year since 2020.

ANA/DMA Response Rate Report 2025

132s

Of undivided attention

Average attention given to a piece of physical mail. TV gets 13.8 seconds. A scrolled-past social ad gets less than 2.

Modern Postcard 2025 Direct Mail Report

The Palm difference

The same neighborhoods. Month after month.

We don't blast random zip codes and hope for the best. We build a route, lock it in, and mail to the same households every run. Your neighbors start to recognize your name before they ever need you — and when they do need you, you're the first business they think of.

Familiarity compounds

Marketing research shows it takes 6 to 8 brand exposures before a consumer remembers a name. Hitting the same homes repeatedly is how you become a household name — not a stranger asking for business.

Right place, right time

Most people don't need a plumber, a roofer, or a lawn service the day your card arrives. They need you three weeks later. Showing up consistently means you're already on the fridge when the moment comes.

Trust builds with repetition

A business that shows up once feels like an ad. A business that shows up every month feels like part of the neighborhood. That perceived stability is what turns a flyer into a phone call.

Pricing

Three ways to start.

Test the waters with a single run, lock in a quarter at a discount, or pay for that quarter monthly. A 12-month annual plan is coming soon.

Most picked

3-month · paid monthly

$600 /mo

Three runs · $1,800 total · save $150

✓Three consecutive monthly mailings

✓Same locked slot for 3 months

✓Spread the cost across three months

✓Category exclusivity for the full quarter

Start monthly plan

Single run

$650

One mailing · pay once

✓One ad slot on a 9×12" glossy postcard

✓10,000 homes in your business's neighborhood

✓Category exclusivity

✓Print, postage, and USPS drop-off included

Reserve a slot

Most value

3-month · pay upfront

$1,755 $1,950

Three runs · save $195 (10%)

✓Everything in the monthly plan

✓$585 effective per run

✓Best per-run rate we offer

✓Pay once, no recurring billing

Lock in a quarter

Coming soon 12-month annual plan with priority placement

Landing page add-on

A mini-website that pays for itself once.

Add a Palm Landing Page — a focused, mobile-friendly one-pager built around your offer. Customers scan the QR code on the postcard and land somewhere designed to convert.

NO MONTHLY FEES

Pay once. Own it forever.

Every other marketing agency charges you $50, $100, even $300 a month just to keep your website online. We don't. A Palm Landing Page is a one-time cost — no subscription, no monthly hosting bill, no surprise renewal fees. We build it, you own it, it keeps working.

What you get

✓A single, conversion-focused landing page

✓Custom domain

✓Headline, offer, gallery, contact form

✓QR code that matches your postcard

✓Conversion tracking

Common questions

What you're probably wondering.

Will a competitor end up on my card?

No. Each card has 8 slots and we enforce category exclusivity — one plumber per card, one HVAC company per card, one pizza place per card. You're never sharing the card with someone fighting for the same customer.

Does direct mail actually work in 2026?

Better than ever. The 2025 ANA/DMA Response Rate Report shows direct mail averages a 4.4% response rate — 37 times higher than email's 0.12%. House-list direct mail delivers 161% ROI, the highest of any paid marketing channel measured. As digital ad fatigue grows and inboxes get more crowded, the physical mailbox has gotten quieter and more valuable. 84% of marketers in Lob's 2025 State of Direct Mail report agree direct mail provides the highest ROI of any channel they use. The data is decisive.

How do I track if it's working?

Put a unique phone number, a QR code, or a promo code on your ad. When a customer calls that number or mentions that code, you know they came from the postcard. Simple and bulletproof. We can recommend tracking tools if you don't have one.

What if I don't have artwork or a logo?

We design your slot for you as part of the package — headline, offer, contact info, and a clean layout that fits your brand. You don't need to come with anything but a phone number and what you want to say.

When will my first card go out?

Usually within 30–60 days of reserving your slot. The exact timing depends on how quickly we fill the other slots in your neighborhood and lock in your category. We'll confirm your drop date as soon as the card is full.

Why is shared mail more effective than going alone?

Three reasons. First — cost. A solo 10,000-piece mailing runs $4,000+ all-in. Sharing a card with three other businesses cuts your per-household cost to about 7 cents. Second — context. Your ad sits next to other trusted local businesses, which lifts perceived legitimacy. People keep cards that have multiple useful businesses on them. They throw out single-business mailers. Third — and most important — these mailers are highly targeted and neighborhood-specific. They don't read as ads. They read as a neighborhood bulletin: "here are the businesses in your area worth knowing about." That framing alone is worth more than any clever headline you could put on a solo postcard.

Your neighbors are looking for you.